KEY OFFERING

 

We love to design and create the future for long term success, finding new ways to originate new value.

 

Through no ordinary approach and tools we help you to change the actual situation and design your future, creating strategy, solutions and new business models driven by innovation, transforming your thinking.

 

DESIGN as Strategic Driver

Design has to be considered the new competitive advantage. Companies need to be different and innovate, to do it they must have the ability to create an innovation culture led through design. Design helps to solve complex problem and through design thinking and future thinking to disrupt and not be disrupted.

Growth STRATEGY

In times of change and uncertainty, volatility and complexity the traditional approach to to strategy seems not be able to achieve a permanent and solid growth. We help you to through Strategy Design approach to develop ideas and revolutionize problem solving with your customer firmly at the centre. Strategy Design method allow to build empathy, extract insights and create new solutions, helping organization to be more effective and creative.

Create INNOVATION

Innovation drives you to re-think strategies, markets, competitors and business model. We help you to develop innovation capabilities to create a new vision, to start diverse thinking, unlocking potential. At FORTYTWO we work with you to create a culture of innovation, bringing various groups together to develop solutions, sharing ideas and design the future testing breakthrough innovations.

OUR PROCESS

 

A unique process tailored to fit!

 

At FORTYTWO we propose innovation & change tailored programs based on our step by step process, bringing to each project the right set-up of knowledge, practices and tools, fitting client specific requirements and needs. An exciting journey that will lead you to a unique and memorable proposal, exclusively through your people!

 

Create growth strategies & challenges

A growth strategy step to design and build new disruptive paths never imagined, enabling divergent strategic thinking, defining the new business challenges to overcome.

Know your customer

Getting to know our client, his environment and his real needs better is important but it is not enough! We must extend our "survey" to all direct and indirect stakeholders that could influence new proposal / solution.

Create new value

A run to generate lots of new and creative ideas, starting from different drivers and insights and using the most effective design techniques. Construction of a differentiating value plan, starting from the current situation and model, deepening the knowledge of the customer and his real needs.

Testing the new

in the validation phase you will learn how de-risk your business ideas and craft a sustainable business model that is rooted in the people you wish to serve. A full path to test each hypotheses of your new proposal based on lean experiment method.

Prototype and simulate

Design rapid prototypes to test and iterate business concepts. prototyping will help touring you proposal to real world.

Convince your audience

Creating a final meaningful and memorable pitch to impress and convince your audience shifting the way people think, feel, and behave. Storytelling will help to bring your vision to life and create stories that influence and inspire.

TOOLS

 

We utilize the best tools to speed innovation and creative strategy.

 

FORTYTWO is the Italian partner of the most important innovative tools for strategy, design and business modeling. We utilize tens of visual and innovative tools and methods in our workshops and dedicated company programs and journeys.

 
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BEFORETHEIDEAS

BEFORETHEIDEAS is tool that helps start-ups, company and corporations to design the innovation drivers for the future considering the most relevant innovation insight discovered recently on the market. The approach to innovation is complex and we need to understand how and where concentrate the efforts when we decide to do something of new and break the rules in our market. BEFORETHEIDEAS because this step came just before design the value generating new ideas and challenges.

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BUSINESS INNOVATION DESIGN

BID is a tool that helps to build innovative business that leverages design as strategic driver for growth. The 3 steps of the method is:

CLARIFY

Pinpoint Market Opportunities
Identify Unmet Needs of Customers
Future-Proof Against Disruption

INNOVATE

Design Product and Service Experiences
Differentiate Against Competitors
Execute Ideas into Reality

GROWTH

Build Scalable Business Model
Develop Innovation Capability and System
Close Growth Gap Effectively

BusinessInnovationDesign

THE HERO PLAN

THP is a unique and engaging method that, through neuromarketing and gamification helps companies to embrace a constant trasformation and an exponential growth, making decisions in a lean and efficient way. Become the protagonist of the classic hero and villain story with The Hero Plan and discover in first person how intuitive could be work on your business strategy, action plan and business model.

TheHeroPlan

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forth innovation

A structured innovation approach to start innovation effectively, which combines both design thinking, creativity and business reality. FORTH is an acronym found in the first letter of each of the 5 steps: Full Steam Ahead, Observe & Learn, Raise Ideas, Test Ideas and Homecoming. The FORTH innovation methodology structures the chaotic start of innovation, creates 3-5 mini new business cases and fosters a culture for innovation in an expedition of 20 weeks. The deliverables of this innovation expedition are 3-5 mini new business cases for innovative concepts, which fit the ‘in the box’ reality of your organization.

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#BUSINESS DESIGN MARKETING

#BDM is a innovative marketing approach based on a four steps human-user process to solve rapidly the biggest marketing challenges, using a perfect combination of design thinking, business design and strategic marketing. Define which is the problem to solve. Design the value proposal and idea validation based on a customer needs. Extract and define the final value and proposal for the customer. Activate brand & communication. #BDM allows to make extreme clarity in the design of marketing strategies activating consumers and strongly limiting the company associated risks.

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Google® DESIGN SPRINT

The Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

GoogleDesignSprint

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€Design

The European Commission recognises design is a crucial factor in innovation, economic growth and competitiveness in the global market. €Design is an EC funded project to create a set of tools to measure the positive impact of design, providing evidence to encourage policymakers and businesses across Europe to integrate design into their work. “To design is [to focus on] the integration of functional, emotional, and social utilities.” This definition goes beyond the traditional economic view of design as an add-on process that takes place after technological development. It’s intended to highlight the fact that the design process is able to integrate the functional, emotional, and social needs of users.

€Design

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METHODKIT®

MethodKit is an open-ended tool that can be used in many different situations and workshop settings, to structure thoughts, understand each other and collaborate more easily. A 8 steps process: understand, prioritise, map, communicate, brainstorm, structure, document and include, to speed collaboration and develop projects.

METHODKIT

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LEGO® SERIOUS PLAY®

The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization.
The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.

LegoSeriousPlay

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Disegno Brutto

DISEGNO BRUTTO in giacca e cravatta (RAW DRAWING in the office) is the business version of DISEGNO BRUTTO created expressly for FORTYTWO, a new way to learn how to use design as a tool for creativity, communication and innovation. DISEGNO BRUTTO helps you develop your ideas by drawing badly and finding new points of view. It forces the observer's mind to add the missing parts of the design to interpret the traits and is therefore more engaging and immersive. DISEGNO BRUTTO in giacca e cravatta (TERRIBLE DRAWING in the office) is the most powerful visual thinking method and it is available for company workshops or dedicated programs.

DISEGNOBRUTTO

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oneatatime

ONEATATIME is a method invented by Ugo Mendes Donelli, to help people and companies, to improve how you use your time and energy, learning by doing. Plan, act, & record. everyday. Have you ever felt pressure to perform? Did you ever ask yourself: "Where did my time go?" This planner is for you. You will learn where your time actually goes. You will learn to be better at planning. You will improve your performance. ONEATATIME: one person at a time, one step at a time!

ONEATATIME